I guess I don't get this one.

There was an asterisk next to the price and a "special buy" box description on the page. I would say they labeled the price as described. The instant savings only applied after the cart reached $50. The print isn't even that fine on the page. It's rather clear.

Unless you don't actually read the price of the items in your cart before checking out the discrepancy is obvious.

Edgar relies: Wayne, the law requires key information to be disclosed from the outset -- in the advertisement itself, not later. Staples did not do that in the first graphic above. For some reason, people think that as long as a disclosure is made anytime in any manner before you buy, that that is enough. It is not. You have a right to know in the ad itself that you can only buy that thumbdrive for $7 or $8 if you buy other merchandise totaling $50. This is the essence of consumer protection.