I don't think consumers are responsible for not noticing something especially when the manufacturers are deliberately trying to trip them up. I grew up in a world where consumers expected business to have some ethics and to a greater degree than today we were protected from deliberate abuses. What disturbs me is the new mentality, especially among younger people, that being scr*wed over is par for the course and somehow OK to expect from big business. This goes against every principle I have. It disturbs me because what kind of people are these that think being deceived is OK and it's our responsibility not to be deceived. That's like saying, well, if you didn't want your wallet to be picked, you shouldn't have put it in your back pocket, so it's YOUR fault if you get ripped off. That to me is just screwy logic.