@Ronnie B.: I don't know whether the nickel-and-diming price scheme will prohibit many customers from flying. I suspect that many people will be like the earlier customers, lured in by the extremely low prices, and then "outraged" by the many service fees. sure, buying a plane ticket used to be simpler, but you paid higher base prices for the fare class (economy/business/first) with all of those service fees included. Basically, you've always paid those service fess, except now they're separate charges rather than padded to the base ticket prices. Only time will tell if the marketplace will reward or punish WOW Air's business model. Check back in a year's time, at least, to see if you're right.