The Bounty one for me is the worst. Both packaging say 8 of these rolls = 12 regular rolls. However, going from 72 to 66 sheets makes the math of 8 of these rolls equal to exactly 11 regular rolls. Continuing to use 8 = 12 is an outright lie on their part and is the kind of misleading advertising that should get companies in trouble. It is one thing for a change to be buried in fine print (not to say that is the right thing to do), but it goes another step to outright lie on the packaging. Would be curious to hear their defense for that.