These companies just prove thst people have no idea of what they pay for.

These days people only care about cheap. No one wants to,pay for anything and if a company has a choice between being honest and raising the price and keep the quality the same or keeping the price the same and cheating the consumer i think they know that a price increase means many lost customers.

Think about it like this..you are a giant company profucing consumables at a profit marging of 20%. Your cost are rising and you know a price increase means lost sales so what do they do, they cut product size or quality so as not to lose market share.

Now you have to do some extrapelating and you will see even more suprises.

You down size a product you save the amount you are not using, you save on reduced packaging, you save on shipping cost, you can now put more packages in a shipment without increasing the weight.

So not only do they save on product cost but all other prduct packaging and shipping as well.

It really adds up. Suave shampoo used to be 15 oz, then it went to 15oz which means for every 15bottles they sell they now get an extra bottle. You sell 150 bottles and use same amount of product previously used in 159+ bottles. So they now get an extra 9 bottles for every 150 tey sell. Again with less packaging.

What a deal...for them.