Shoppers enjoy being fooled. It's a sad realization I made after JC Penny failed to convince people that stores were manipulating prices and that steady prices with fewer 'discounts' would be a more consumer friendly model.

I don't buy suits, but the JA Bank commercials seemed sketchy to me because it is unlikely that they are selling quality suits if buying one suit provides enough profit for the company to give away three more. I wonder what goes through the minds of consumers when they see stuff like that. I hope those consumers are aware of the potential low quality of the suits.