Jennifer, yes, that's exactly what I'm saying. For example, a $4.00 loaf of bread. Buy one / get one free comes to $2.00 per loaf, that's not rocket science. I can't use 2 loaves of bread and don't bother saying to freeze the 2nd loaf. Bread does not freeze well unless you will be toasting it after thawing. So, for us seniors on a budget, living alone, buying just 1 loaf of bread for $2.00 only makes sense. Trust me, the store will still make a profit when I pay up at the checkout. The CEO's and CFO's will not have to give up their Mercedes or yacht.