There comes a point where it won't be possible to shrink stuff anymore and prices will have to go up. People notice when they have to buy two of something to have enough of a product. The sizes are getting so small you have to buy two packages of frozen vegetables just to have two normal portions for two people. Back in the 1970s they raised prices and people had no choice but to buy it anyway. Milk prices go up and down and people still buy it. Same with butter and toilet paper. So I don't buy that logic about people not buying stuff if they raise the price. They would notice but buy it anyway just like they do when shrink stuff. The manufacturers are postponing the inevitable and it's a fool's game.