Ugggh!! So slimy! Especially toothpaste packaging. The variety of "different" toothpaste (or at least toothpaste packaging) is overwhelming. In addition to the claims of "larger" sizes, proclamations are made to differentiate Colgate from Crest. There are so many choices from "Optic White", to "Enamel Health", "Whitening + Deep Clean Multi-Benefit", "3D White", "Cavity Protection", "Maximum Strength"...etc. The packaging is always beautifully designed, sparkly and will include one or two-word claims (like those aforementioned). But, when you look at the "active ingredients" they are all nearly identical!