What's worse than the disclaimers at the end of a radio ad?

Radio ads where the disclaimers are at the beginning!

The dreaded "front disclaimer" is a disservice to the listener in not one, but TWO ways -- first, you get confused thinking the disclaimer is for the previous ad, and even if/when you realize it's a front disclaimer, you're still confused because you haven't heard the claims that are being disclaimed yet!

And really, the front disclaimer is a disservice in three ways -- from my first reason above (confuses the listener), if some listeners assume the disclaimer was part of the previous ad, that might damage the reputation of the business being advertised in the spot immediately prior to the "front disclaimer" ad.

To those saying the FCC should do more... some clarification about governmental alphabet soup. The FCC actually doesn't do very much about enforcing the content aired by radio or TV stations. Aside from the "seven dirty words" made famous by George Carlin (which I'd realistically say is now down to only five) and some specific rules about (a) on-air contests and (b) airing live or recorded phone calls, the FCC doesn't take much action about on-air content. Other agencies like the Federal Trade Commission (FTC) or even state-level agencies (ie. Attorney General) usually have more "teeth" in this subject.