I checked with our local store and they know nothing about discontinuing the popular practice of price matching other local markets. However, they are getting to be very picky about exactly which items they will include or exclude. They won't price-match eggs, and only their cheapest brand of milk can be matched to a sale, and they began to add other restrictions such as not duplicating prices of certain store brands in canned goods. When it became overly annoying, I stopped going there to get a better price and now shop sales at other grocers within a few miles. I understand Wal-Mart might be cheaper on some things but you'll find better items elsewhere if you have the time to look.