Consumers notice price much more than they notice package size. Even with legislation requiring some stores to list the unit price of products, consumers still do not investigate how much product they receive for the amount of money spent.

I regularly purchase Crest Pro Health, and it is my favorite toothpaste. I will continue purchasing Crest Pro Health, but I am still insulted that Crest is using the downsizing tactic. I still use the same amount of toothpaste, so a smaller package is just an inconvenience.

Smaller packages also affect recipes and portion sizes. Now that many packages are less than 1 pound (16 oz), consumers have to purchase more packages to obtain that amount. The manufacturers will win either way.

Thank you for using my submission, Mr. Consumer.