I was hopeful when JC Penny changed their pricing structure, but shoppers are a force to be reckoned with, and JCP ultimately backed down.

I still shop at JCP because it is among my favorite clothing stores, but I'm not happy when I see clothing that is ALWAYS 30-40% off. If an item is ALWAYS 30% off, then the advertised 'real' price is not true! It's aggravating to see shoppers prefer deceptive prices over straightforward prices.

Thanks for another good article. Stubhub tried.