Well while I can see the smooth or "deceptive" marketing strategy that people could come across and assume anything they want. BUT, it does NOT say this is "ALL" the ingredients listed right here on the front of the bar...I think it's pretty smart, and anyone who has been alive and living in 2018 knows it's a REQUIREMENT -if not a: law to list all actual ingredients on the packaging, which they did! And in there marketing, they simply point out all the best ingredients big bold and first front row as soon as you see it. It's not like the other ones are harmful or anything.... -That would be (a whole) different (story).