Man, you guys are overspending on your hydrocortisone creams at the dollar store! I get the Natureplex brand for $0.88 at Walmart and the last time I bought some I noticed a Preparation H box on the shelf near the other options and thought it odd but dismissed it for a stocking fluke. I can see this catching plenty of unsuspecting consumers if it was next to the real hemorrhoid creams. Were the products right together at your store? At my Walmart they might be in the same isle but they weren't next to one another.