People are lazy now, and that's what the industry counts on. Now, if the majority of consumers started just purchasing their own oranges, squeezing them, either by hand or with a juicer, you'd seen these companies screaming real quick! Within a week, they would actually be airing commercial screaming "Now 64 Fl. Oz. WoW!!" But it won't have because most people are just too lazy. Do they even sell orange juice concentrate in frozen cans, anymore?