While I think that $.39 is an amazing price for a turkey and, considering I paid $.89/lb this year, I could buy a turkey up to 50% water and still break even, I do think this sets a dangerous precedent. Especially when you factor in what Mary was talking about, how you're paying $.39/lb for that gravy and other things put into the bird as well. I'll be looking for this label change on the turkey in my freezer.