I thought this was going to be a story about a company doing the right thing and putting an opt-in box instead of using an opt-out box. But, this is worse than than that.

"By reading this you agree to..."

On the technical side of things, they may be tracking who opens the email through external image links in the email. My email applications block those by default. It's a shame that a reputable company is using this tactic.

Edgar replies: If I had to guess, I bet there is no email tracking being done. They simply discontinued the print publication and are announcing that change to readers.