Please stop this raping of the American consumer. I would pay for any price increase if it meant I was getting the same amount. We don't even know if they are STILL raising prices along with these deceptive tactics. Pretty soon toilet paper will not wipe me correctly. Getting fed up with products that don't last as long or weight as much. Is the economy bad or something that people can't afford to pay extra? I stopped buying cereal years ago because of this silly trend. I can't stop buying all food.