Gouging the religious in order to keep Kosher? And putting serving size aside, why wasn't to inordinate amount of air space included in your message to them. And produced "once a year?" Heck, for all anyone knows, General Mills might private label this stuff for Kayco.

Edgar replies: Marty, I did in fact ask about the slack fill: "Why do you package this cereal in a 10-inch high box where it appears that it is only half full or less?"