This is the most blatant example of the olive oil scam I have seen and would lead me to avoid any products from this company in the future. More commonly I will see the front label say "Olive Oil Blend" when the dominant oil in the blend is not olive. For me, that's always a signal to look at the back label.

Even nationally-branded products, like prepared salad dressings, practice a somewhat more benign version of this deception with labels that proclaim things like "Made with extra virgin olive oil", even when it is not the primary oil in the product.Legal? Probably. Potentially deceptive. For sure.

By the way, at our house we use a lot of extra virgin olive oil, so for routine uses we buy the 3- or 4-liter cans at our local Italian grocery store and rebottle the oil in wine bottles. That minimizes the head space over the oil and reduces oxidation that can lead to rancidity, especially if the bottles are stored in a cool place away from light. This saves a lot of money.

We reserve the expensive olive oils for uses where their flavors dominate, like drizzling on crusty bread.