If you word it right you can be #1 at anything. #1 recommended brand with red ball in center . #1 brand sold in the world by stores that only sell our brand.

As for consumer reports i think since they not only do not get anything from the companies and their members weigh in on many things that they rate then they are a reliable source of good honest facts !

Funny thing is you research products on tge web and every site has different #1 product .

I was researching on demand hot water heaters and looked at many review sites and each had different #1 product.

So as with everything else buy each one, try them out and choose whats best for you. Dishwashing soap is cheap enough for tgat.