My anger at these types of fake sales are what lead me to Consumer World many years ago. It's sad to see that the deception is as strong as ever.

I typically shop at Macy's and JC Penny, and both those retailers have items that always seem to be "on sale" and never at the listed retail price.

At this point I focus on how much I am willing to spend on an item rather than how much of a discount I want to wait for. My shopping experience has improved as a result.