"It all boils down to the reason for return. If the reason is due to Amazon’s fault, there are plenty of free return options. if it’s due to your own choice, the options are most limited with usually the only free option returning it as some distant locker."

That's not the case when an item is marked as free returns. Those items can be returned for any reason. If you get it and don't like the color, it's a free return. With a regular item, there would be a cost to return an item for not liking the color.