If this is misleading, then I guess that most marketing is misleading. Words and pictures are used to make a product practically jump off the shelf and into our arms. Should that surprise us or shock us? Maybe I'm naive, but I don't think that most honorable businesses are trying to mislead their customers. That would be bad PR. They're trying to attract us. It's like women using makeup or men using aftershave. We all know we're trying to enhance the underlying reality and make it more attractive. It often works initially, but it's up to us to explore more deeply. Get to know the person. Read the label.