In Macy's defense, if you have an online account with them or their app they will tell you which coupons apply to your purchase so you don't have to get tripped up with all the disclaimers. And despite the lengthy list of disclaimers, they often have plenty of other coupons that will apply to your purchase. Big designer brands usually don't qualify because the brands themselves refuse to honor any discounts. Brands like Levi's, Coach, big cosmetic companies, etc. don't want to let anyone offer extra discounts on their merchandise so they are the ones guilty of prohibiting Macy's or any other retailer from offering an extra discount.