mouseprint: fine print of advertising
Go to Homepage


Subscribe to free weekly newsletter

Mouse Print*
is a service of
Consumer World
Follow us both on Twitter:
@consumerworld



Updated every Monday!   Subscribe to free weekly newsletter.

September 21, 2020

Black Forest Products: Real Juicy?

Filed under: Food/Groceries,Health,Retail — Edgar (aka MrConsumer) @ 5:38 am

MrConsumer saw this commercial for a new product under the brand name Black Forest last week:

It certainly conveys a warm, woodsy, natural feeling to viewers. And the products seem like they are healthy because the announcer says they are “made from real fruit juice and colors from natural sources… Black Forest — real juicy, real good.”

What caught MrConsumer’s eye, however, was the faint footnote:

*MOUSE PRINT:

footnote

Say what? Only 7.9 percent juice? What’s the rest of it? You guessed it — primarily sugar.

*MOUSE PRINT:

Nutrition facts

While apple juice concentrate is the third ingredient, the other fruits pictured on the “Juicy Burst” box are the last three ingredients. In fact, there is more wax in the product than those juices. And a number of other fruits and vegetables are only used as coloring. The nutritional value of this juicy fruit snack is pretty much limited to the vitamin C that the company adds.

So while this product is portrayed as a seemingly healthy snack, we’d call it candy. And no wonder, the Black Forest brand is owned by the Ferrara Candy Company which makes Brach’s, Nerds, SweeTarts, Chuckles, RedHots, and classic candy corn.

Share this story:



• • •

2 Comments

  1. I doubt anyone would confuse a product with gummy in the name for a nutricious snack.

    Comment by Phil — September 21, 2020 @ 8:56 am
  2. This should come as no surprise since the e Black Forest Juicy Burst is usually found in the same sugary section along with the other “fruit” snacks next to the sugary granola bars. What isn’t mentioned is that Black Forest also has an organic line of fruit snacks with fruit juice concentrates in addition with sugar in the “natural” section along side similar fruit snacks with just as much sugar. The gummy bears are found in the candy section.

    Comment by Michael — September 21, 2020 @ 9:48 am

Comments RSS

Sorry, the comment form is closed at this time.

Powered by: WordPressPrivacy Policy
Mouse Print exposes the strings and catches buried in the fine print of advertising.
Copyright © 2006-2020. All rights reserved. Advertisements are copyrighted by their respective owners.