I can't remember which brand it was now. There was a "discount" store in my college town in the early 2000s that promoted themselves as offering clothes at least 50% off the brand's catalog prices. "Original catalog price" was marked on all tags so you'd see how much you were supposedly saving. I went in with my sister, who was actually getting the catalog at the time, and she said the catalog never charged as much as this retailer was claiming. I'm not even a little sad that the place didn't last. I would have loved seeing them try to defend it and come up sources for those prices, though.