I'm still getting over the shrinking of yogurt cups from 8 oz. to 6 oz. several years ago and then more recently to 5.3 oz. Next thing you know they'll shrink to only 5 oz. As soon as one brand does it they all follow. In addition to banking on the fact that most people don't pay attention they also bank on younger people not remembering how big things used to be. I'm still waiting for the environmental activists to protest the additional waste involved because people have to buy more packages of an item to get the amount they want. Often those packages are the same size with less in them. Last year people were complaining about the hoarding of paper towels. Well, we're getting less product per package all the time, so it's not as much as it looks!