I've had to steer away from such sugary cereals and focus more on bran, wheat, and rice. Some of the box sizes these companies come up with in an attempt to hide their downsizing is pretty incredible. The new boxes are obviously designed to look just as tall.

Also special shout out to Coca-Cola who made sure to completely redesign the entire bottle to try to hide their almost 10% savings in product per bottle. Sad to see Gold Peak go the way of orange juice. I swear if a big company like Coke owned a milk brand we'd all be pouring from 3.6 qt containers.