The Target store I go to in Virginia does this all the time. So much so that I make a shopping list and write down the price of every item that I viewed on the website before going to the store. At my store generally the cashier can do the price match on the spot but sometimes I don't notice it until I've already paid and then I have to go to the customer service counter. I think if you do the online order for in-store pickup you get that web price but I don't really like to shop that way. I don't know why Target thinks this is okay because it ends up alienating customers and causing them to trust Target a lot less. Most of Target's policies are customer friendly but they need to rethink this dual pricing system