What happens when a store has just the opposite- a HIGHER price online and a LOWER price in the store? That’s deceptive advertising as far as I’m concerned! Are we supposed to go online before we go to the brick-and-mortar store and see what the prices are and then decide if we’re going to buy it in the store or come home and buy it online? I think I just saw this last week when I happened to be looking at Costco online and some thing that I bought IN the store was higher online and lower in the store. I would never even think that that would be a possibility to have two different prices for the exact same item!