In reply to Paul.

Paul,

I don't think it is anyone's attempt to demonize these companies for needing to make a profit on what the sell. The biggest issue people have with shrinkflation is how dishonest it is. I remember Cadbury had this whole campaign about, "It isn't getting smaller, you're getting bigger." and then it was proven that the Cadbury creme egg was actually getting smaller. The thing most people have an issue with is how deceptive the packages are changed to hide the fact that there is less in the box.