This is particularly egregious, especially for a company like Forbes that pretends to have integrity.

I would add to, for people to be aware that "ConsumerAffairs.com" is not the same as ConsumerReports.com. I'm a subscriber to Consumer Reports and their entire reputation is founded upon entirely unbiased reporting and grading of appliances and services. Home warranties in general aren't a good product, so it should be no surprise that the industry is full of deception. Unlike places like Forbes and CA, CR relies on customer subscriptions and private donations. For the wary, here is their article on home warranties which basically says:

"You probably shouldn't get one, but if you do, make sure you're clear on the answers for these five questions first."