In reply to Professional Shopper.

This is exactly what I do at Kroger and Meijer. I only buy sale items from the ad or discounted items, like soon to be expired produce or otherwise clearance items. Neither store gets any of my 'real' shopping, I buy everything else I need at Aldi or Sav a Lot. We used to have another grocery that used loyalty cards but if you told the cashier you forgot yours at home they would scan the generic one at their station. I never did 'remember' mine!