This is just despicable. At a time when the consumer needs to watch their money, these companies are only concerned with their shareholders. Where does it end? The shrinkflation, the cheating of the consumer, the downsizing. Who do these companies think they are?

This is my policy, and it's not new: if a company does this, I no longer buy their products. I find an alternative. I refuse to reward them for this behavior.

Today, I noticed in a store ad, that Von's own brand of quick-cook rice in a pouch was increased by 25%, from $1.99, to $2.49. Think about that. 25%. Not 5%, or 10%, but 25%.

People, stop buying these products. When their sales plummet, they'll get the message.