I wish I had seen this sooner. I have to tell you that I still have an 8 "Double Plus" Roll pack of Bounty from the beginning of the pandemic in 2020 that has 90 sheets per roll. What has gone down is the total inches on each roll, meaning each sheet on the newer one is smaller. Mine have a total of 560 ft. while the new "shrunken" one above still has 90 sheets per roll but has only 486 ft. I also have a 12 Double roll pack of Bounty Prints with 128 sheets per roll purchased this year at BJs that has a total of 691 ft. I think how many sheets you get per "Double" roll, the size of each sheet and the total footage can vary depending where you buy it. It's a shill game they play to keep customers confused. I suspect the better values are at either Costco or BJs, which are where I buy my paper towels.