I don't understand the constant toilet paper shrinkage. Are people replacing the roll every 3 days or something now? Imagine in a family where a few people share a bathroom! And no one is getting angry about this? I use a combination of Scott 1000 sheet rolls and Cottonelle Flushable wipes and still have to replace the roll once a week or so. If I switched to some of these brands with less than 300 sheets per roll I'm sure I'd be replacing them a lot more often and feeling not only shortchanged, but very inconvenienced too!