In reply to John Nicholson.

Jack... there is a legal obligation on the part of the company to alert prospective purchasers BEFORE they buy the product to how they can play the game for free. Hershey says they have signs at the store. In a spot-check of five states including at the store where the Associated Press reporter found the candy, there was no sign and nothing on the package to direct the prospective purchaser to the "no purchase necessary" means of entering. The obligation is on the company to PROVIDE it, not for the shopper to have to hunt it down.