In reply to Marj.

I am going to disagree on the Shake n' Bake plastic bag thing. I am a home cook from way back and go back to childhood with this product. When time is of the essence, nothing is going to compare with having a bag right there to use, and one that requires no special work to make it work either. Their bags were of a certain size and shape that made for the quickest and most even distribution of the crumbs. I have used other bags with this when I've run out of the ones supplied, and have found that for any number of reasons, whether it's size, shape, material or weight, they do not work nearly as well and require more work to accomplish the same job even at that. And not using a bag defeats the purpose. It takes longer and makes for more cleanup. If you don't care about convenience, fine, but then why are you buying Shake n' Bake in the first place? And using a paper bag? Seriously? More breadcrumbs will end up smeared on the bag than on the meat itself. I know because I've tried it. Plus it just means that the consumer is forced to use another bag, probably a plastic one, so there won't be that much of a decrease in plastic bag use overall. In this case their decision is a big miss and obviously designed as an excuse just to save them money at the expense of the convenience of the consumer. I will be surprised if it doesn't impact sales of the product.