In reply to Beth Congrove.

The only way to combat it is to learn unit pricing (see above). With a million products and a million package sizes, the manufacturers will be doing this shrinkflation nonsense forever.

It's great, you can quickly get used to it and then you don't need to worry about scan prices or package sizes!

It's like when you see a gasoline price, or a price for apples, and you know right away if it's a "buy" for you.