While I agree that the inflated 'original' price is deceptive,, did the purchasers get a good deal? If the price they paid was in line with other stores, then there seems to be no monetary damages. They took the deal and bought the appliances at the 'sale' price. They may feel a bit embarrassed that they believed the supposed savings. If their friends ask what they paid, they can tell them their price and that it was a good deal for them. TJMaxx and Marshalls (and others) always have a "compare to" price and the stores price is always half of the compare price. Amazing how that works...