More egregious to me than Maxwell House's shrinkflation is that redesigned logo. I get that you might want a design update after like 100 years of the same old thing, but didn't anyone notice the new coffee cup is filled to the rim, thus contradicting the same-old slogan "good to the last drop"? And not just filled to the rim, but emitting a single, giant drop of brown sweat like an embarrassed Japanese anime character? I guess this is what we can expect once all design is turned over to AI!