Just think. Somewhere at Unilever, an exec came up with the brilliant idea of foregoing vanilla in Breyer's Natural Vanilla ice cream and then everyone else got on board with the idea.

The only ice cream I trust is Turkey Hill Simply Natural - everything on the ingredient list is recognizable and appropriate. Back in the 90s, Breyers had a commercial where they promoted the fact that they only used easily recognizable ingredients in their ice cream and now they've come to this.