I'm finding it a real annoyance having to load digital coupons using the laptop and grocers' websites (no cell phone/app). If I see an item on the shelf at the store that I'd otherwise buy, but it requires a digital coupon for the sale price and I haven't loaded it, I won't buy it. I'm doing more and more of my grocery shopping at Winco, where everyone gets the same item at the price that's on the shelf. It's a better shopping experience for me. Also, Albertsons/Safeway changed the Rewards program, and I haven't been getting enough points to use them before most of them expire at the end of the month. So that contributes to the feeling of a bad shopping deal at the store.