Excellent research. Should be more of it to alert shoppers to the possibility that the "special offer" may not be exactly what it seems. Interesting lack of uniformity in how what I will call the "reference" price is described. Three of the retailers give no info (they just put a slash though the price, two describe it as the "regular" price and the other calls it the "was" price. I was surprised that, and wonder why, none described it as the Manufacturer’s Suggested Retail Price (MSRP).