I think this is in response to tariffs. Shrinking a product 5-20% is less noticeable to most customers and not many keep track of price per unit.

Instead of raising prices all the way they shrink the product.

More companies are on the chopping and aren't gonna get my loyalty. I already dropped Ghirardelli, General Mills, Kellogg's, Dole, PepsiCo and Tropicana.

On top of that there's no transparency when the products are shrunken down.

1 last thing that doesn't get talked about enough with shrinkflation is that you gotta buy more garbage bags since you run out of the products much faster than in the 2010s and 2000s.