15 years ago, I only bought Florida's Natural because I preferred knowing the oranges came from Florida. Then they dropped the size from 64 oz to 59.5 so I switched to store brand. Then I noticed Florida's Natural dropped to 52 oz and was even more of a ripoff. Then they switched to "from concentrate" so it became cheap tasting. Now they aren't even from Florida. Exactly why would I buy Florida's Natural when I can get store brand "not from concentrate" for 10 cents cheaper or store brand "from concentrate" in a 64 oz carton and at 80 cents cheaper?

As it stands, I rarely buy OJ at all now due to cost and the amount of sugar juice contains.