It strikes me as deceptive, given the name--which notably (though not mentioned in the complaint) is in possessive form (Florida's)--the American flag graphic and the words about Florida farmers. Nonetheless, it would surprise me if the usages weren't considered by the business's lawyers and perhaps even cleared with state and/or federal regulatory authorities. One thing mentioned in the complaint that is curious is the business ownership. The complaint makes it sound corporate, whereas the packaging emphasizes farmer-cooperative ownership. Lastly, for what it's worth, I have purchased this brand of OJ for a long time, even recalling when it wasn't from concentrate. In terms of pricing, in my experience it is pretty much in line with other widely distributed comparable brands.