For a change, I'm sympathetic to the company. Other than giving up the trade name they've invested in for decades, I don't see what else they can do other than the sourcing disclaimer on the front and the ingredient specification elsewhere on the carton. However, the older trade dress that predominantly displayed "Florida's Natural" and "Farmer's Co-operative" on the front, but left the actual juice origins to a side panel was, in my opinion, deceptive.