In reply to Edgar (aka MrConsumer).

Sometimes those averages are deceiving. What stores did they shop at and are they comparing average prices on the same items or all items? Because that makes a big difference. Jeff is comparing the same brand and variety of item one for one. Comparing averages and overall prices isn't as specific or relevant. Edgar, I am in supermarkets and all kinds of food stores almost every day and I know what the comparisons are in my head. Sure, some things are more expensive at Whole Foods, but often there aren't comparable items at the supermarkets to compare to them. They carry things the supermarkets don't carry, and many of them are pricier items for sure, but let's not say it's a 1-1 comparison because it's not. For comparable items WF is on the whole maybe a little more expensive than the supermarkets right now. In my area WF used to be a lot more expensive but thanks to the Amazon takeover, the increase in the minimum wage, gas prices, tariffs and other factors that are driving up supermarket costs here in CT, the difference in prices between WF and the supermarkets is shrinking every day and for several items I go to WF for equal or better quality at either the same price or less, especially when they're having a sale.