Search Results for “cottonelle”

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Here We Shrink Again – Spring 2024 – Part 1

April 15, 2024 by Edgar (aka MrConsumer)

Some big brands are continuing to downsize their products despite some easing of the inflation rate… so shrinkflation continues in 2024. A half dozen products are below, and next week we’ll feature another six.

Oreo

People have been complaining about the dollop of creme inside regular Oreos seems to have gotten much smaller. We can’t tell if that is the case with the regular size packages of Oreos, but this product that has been 14.3 ounces for years, just went down 13.29. And similarly, the regular size package of Double Stuf Oreos also decreased.

*MOUSE PRINT:

Oreo regular size pkg

Oreo Double Stuf

In addition, Oreo Thins, with less cream and a thinner cookie is reducing the number of cookies in each package by about four. The “family size” is now only 11.78 ounces down from 13.1. Thanks to Richard G. for spotting the change in Oreo Thins.

*MOUSE PRINT:

Oreo Thins

Kellogg’s Froot Loops

Regular purchasers of Froot Loops might not have noticed a change in the net weight of their cereal because looking at old and new boxes on the supermarket shelf appear to be unchanged. Richard G. spotted the first change in January.

*MOUSE PRINT:

Froot Loops

They have gone from 10.1 oz. to 8.9 oz. first and then to 7.9 oz. What magic did Kellogg’s perform?

*MOUSE PRINT:

Froot Loops Tops

The way Kellogg’s accomplishes the package looking the same on the shelf, is to simply narrow the box. Soon they may not be able to stand up anymore. The two shown above were found at a CVS in March 2024 and both were priced the same. We asked Kellogg’s about the way they made the packaging change and if the 7.9 oz. size is made just for places like drugstores. They did not respond to us.

Cottonelle Ultra Clean

Toilet paper is one of the product categories where we see ever-shrinking rolls. And Cottonelle is no exception. The new Cottonelle is supposedly “thicker and stronger” but look how much small the new package is. The old 321-sheet rolls are now only 284-sheets. Thanks to our ace shrinkflation detective, Richard G. for spotting this change.

*MOUSE PRINT:

Cottonelle

Puffs Tissues

These Puffs tissues lost eight tissues in every box, going from 56 down to 48. Thanks to Jack K. whose thoughts about Puffs led us to this example.

*MOUSE PRINT:

Puffs

Ritz Bits

Snack foods have always been prime targets for shrinkflation. Here, Ritz Bits went from 8.8 ounces per bag down to 7.5.

*MOUSE PRINT:

If you find a product recently hit by shrinkflation, please take side-by-side pictures of the old and new, including the net weight or net count and email them to Edgar(at)ConsumerWorld.org . Thanks!

Updated every Monday! Subscribe to free weekly newsletter.

Here We Downsize Again – Winter ’22 (Part 2)

March 14, 2022 by Edgar (aka MrConsumer)

We continue this week to spotlight big brands that are shrinking their products but charging the same or more for them. Shrinkflation continues unabated.

Cottonelle

Just like Charmin, Cottonelle has reduced the number of sheets it provides on each roll of toilet paper depending on the variety (soft or strong). Here, the strong version of Cottonelle mega rolls has gone from 340 1-ply sheets to just 312. And the soft version went from 284 2-ply sheets to just 268. See past examples of how Cottonelle has shrunk over the years. Thanks to Richard G. for this submission.

*MOUSE PRINT:

Sun-Maid Raisins

Those canisters of Sun-Maid Raisins are getting smaller too. They just lost over two-and-a-half ounces each.

*MOUSE PRINT:

Chobani Yogurt

Remember when yogurt used to come in eight-ounce cups? Those days are long gone. Some of them aren’t even six ounces anymore. And the specialty versions with mix-ins, just got even smaller. Thanks to Richard G. who spotted this change.

*MOUSE PRINT:

Dove Body Wash

Like so many shampoos, body wash bottles are getting smaller too. Here, Dove Body Wash went from 24 oz. to 22.

*MOUSE PRINT:

Dove Body Wash

Safeguard Soap

Remember when “bath size” soap was five ounces? Those days are long gone because soap has been shrinking for years. Most recently, Safeguard has gone from four ounces down to only 3.2 — just about the size of what was once considered a regular bar.

*MOUSE PRINT:

If you find an example of a product that has recently been downsized, please take a clear before and after picture, including the net weight or net count statement and send it to: Edgar (at symbol) MousePrint.org . Thanks.

Updated every Monday! Subscribe to free weekly newsletter.

Here We Downsize Again – Dec. 2018

March 14, 2022December 24, 2018 by Edgar (aka MrConsumer)

NOTE: The next new Mouse Print* story will be published on January 7th.

We wrap up the year with another round of products that have been downsized.

Florida’s Natural

This has been the year of shrinking orange juice containers. First it was Tropicana and then Simply Orange followed suit. And now it’s Florida’s Natural that has gone from 59 ounces to just 52 ounces.

*MOUSE PRINT:

Cottonelle

Toilet paper is one of the categories subject to frequent downsizing. And a popular brand, Cottonelle has shrunk again. This time, it lost 40 sheets per roll. Thanks to our friend Richard G. for spotting this.

*MOUSE PRINT:

Charmin

But let’s not leave out the king of toilet tissue – Charmin. Their “strong” mega rolls went from 308 sheets to just 286 sheets per roll. Mega is not so mega anymore. Thanks to Richard G. again.

*MOUSE PRINT:

Sweet ‘n Low

Now here’s a product you would never expect to be downsized – those little Sweet ‘n Low packets. Eagled-eyed Nancy S. caught this inconspicuous change with each packet going from 0.04 ounces to 0.035 — five-thousands of an ounce less. But the packet says it is still equivalent to about two teaspoons of sugar.

*MOUSE PRINT:

Johnson’s Baby Shampoo

Next, we have Johnson’s Baby shampoo. Tom G. found that the old 15-ounce bottle is now just 13.6 ounces for the same price. It’s never too early to teach a child about downsizing.

*MOUSE PRINT:

Johnson's Baby shampoo

CVS Cashews

Finally, we have CVS cashews. A sharp-eyed shopper, Mario C., caught the fact that CVS lopped off three-quarters of an ounce from their own brand of whole cashews (like it is not bad enough that they charge over $15 for slightly more than a pound of nuts). The package redesign gave the drug chain an opportunity to change the net weight too.

*MOUSE PRINT:

If you spot a product that has been recently downsized, please submit it to: edgar (at symbol) mouseprint.org